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Human Rights Research Center

Brazil to Restrict Meta's Use of Personal Data in AI Development

July 5, 2024



Cited article by Human Rights Watch (Author: Hye Jung Han)


HRRC supports Brazil's decision to restrict Meta's use of personal data in AI development. It is critical to protect privacy, especially that of children whose images were being used to develop AI in Brazil.


News Brief


This significant move by the Brazilian government represents a major victory for data privacy and protection, setting a precedent for other nations to follow. The article details how Brazil's data protection authority, the National Data Protection Authority (ANPD), issued a ruling that prohibits Meta from utilizing the personal data of Brazilian citizens for training and developing its AI systems. This decision came after prior concerns were raised about the potential misuse of personal information, including images and personal details, without explicit consent from individuals. The ANPD's intervention aims to uphold the principles of Brazil's General Personal Data Protection Law (LGPD); which emphasizes the need for consent and transparency in data processing. Human Rights Watch highlights the broader implications of this decision, noting that it marks a significant step forward in the global effort to regulate the use of personal data by tech giants. It also sends a strong message to other countries about the necessity of implementing robust data protection measures to prevent the exploitation of personal information by powerful corporations.


HRRC applauds Brazil's proactive stance in protecting its citizens' personal data from unauthorized use and emphasizes that the responsible development and deployment of AI technologies must prioritize the privacy and consent of individuals. By taking decisive action against Meta, Brazil has demonstrated a firm commitment to these principles, which should be adopted globally. By supporting the Brazilian government's decision, the article aims to highlight the importance of balancing technological innovation with ethical considerations and respect for individual rights.

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